Since 1975
Our Journey
A Legacy of Sweetness, A Tradition of Togetherness
- Founded on Murree Road
- 1975Founded on Murree Road
- Branches today
- 3Branches today
- Cities: Rawalpindi & Islamabad
- 2Cities: Rawalpindi & Islamabad
Where it began
Every great story
begins with a passion
Ours began in 1975. Our father, Chaudhry Anwar Ali, a renowned confectioner from Ludhiana, brought his craft and passion for traditional sweets to Murree Road, Rawalpindi.
With a commitment to quality, taste, and tradition, he laid the foundation of what would become one of the city's most cherished names in sweets.
After his passing, we carried his legacy forward, guided by the same values and a promise to make life's sweetest moments even more memorable. As our family of customers grew, so did our journey, expanding in 2006 and bringing Sweet Palace to Bahria Town in 2014.
The first shop
One counter,
one promise
This is where it all started: our first shop on Murree Road, its windows stacked with trays of fresh mithai, and families stopping by for every happy occasion.
Painted above the counter
خالص دیسی گھی سے تیار شدہ مٹھائیاں
Sweets made with pure desi ghee
That promise was painted on our very first shop, and it is the one we carry into every box today.
Distance may separate families, but love always finds a way to arrive.
Part of your story
Bringing Hearts Closer, One Sweet at a Time
Over the years, Sweet Palace has become part of countless celebrations, and for families far away, a little piece of home.
Every celebration
From weddings and family gatherings to life's happiest occasions.
New arrivals
Sharing the joy of a precious baby boy or girl with family and friends.
A little piece of home
Overseas Pakistanis trust us to deliver sweets and gift boxes to their loved ones in Rawalpindi and Islamabad.
Our journey
From one shop to your doorstep
1975
Murree Road, Rawalpindi
Our father, Chaudhry Anwar Ali, a renowned confectioner from Ludhiana, brings his craft and passion for traditional sweets to Murree Road.
2006
Commercial Market
As our family of customers grows, so does our journey, with our second branch.
2014
Bahria Town
Sweet Palace comes to Bahria Town, bringing our sweets closer to even more families.
Today
Online ordering
Wherever you are, sharing your favourite sweets with the people you love is just a click away.
Today
A New Chapter Begins
Inspired by the love and encouragement of our loyal customers, we are taking another step forward with the launch of our online ordering experience.
Now, wherever you are, sharing your favourite sweets with the people you love is just a click away. Our journey has evolved with time, but our promise remains unchanged: to bring people closer through sweetness, tradition, and moments worth remembering.
Sweet Palace — A Legacy of Sweetness. A Lifetime of Memories.
Thank you for being part of our story. The sweetest chapters are still ahead.